Craig Carlyon

Spearheaded the development of a Web3 business focused on enhancing audience engagement for Australian sporting organizations through innovative tokenization and web3 capabilities.

• Initiated and led the conceptualization and early-stage development of a Web3 platform designed to revolutionize fan engagement for Australian sporting organizations.
• Designed the framework for integrating fungible and non-fungible tokens (NFTs) to create unique value propositions and interactive experiences for sports audiences.
• Explored advanced web3 capabilities to build a scalable and secure digital ecosystem, aiming to redefine fan interaction and loyalty within the sports industry.
• Advised Story.co on their community engagement strategy and managed online interactions.

Founded and led Zenda Life Foods, a venture in partnership with Singboomphoem of Thailand, focusing on the growth, production, and market introduction of Sacha Inchi products.

• Established Zenda Life Foods in collaboration with Singboomphoem, overseeing the full lifecycle from product development to market launch for Sacha Inchi products.
• Drove the development and execution of comprehensive sales and marketing strategies, successfully building web and social media presence to enhance brand visibility.
• Orchestrated the establishment of a robust distribution channel and managed corporate development, aiming to secure sustainable revenue streams and attract external funding.

Co-founded and chaired the Board of Directors for SinAfro Renewable Fuels Limited, overseeing the establishment of a wholly foreign-owned enterprise (WFOE) in China and the production of renewable diesel.

• Co-founded SinAfro Renewable Fuels Limited in Hong Kong, strategically establishing a Wholly Foreign Owned Enterprise (WFOE) in Shenzhen with a subsidiary in Kunming.
• Secured 11 crucial licensees, including Manufacturing, R&D, and Foreign Exchange Licenses, enabling full-scale operations for renewable diesel production.
• Oversaw the construction of a dedicated factory in Kunming, successfully establishing the production and sales of renewable diesel derived from Jatropha seeds.
• Directed the marketing and sales initiatives for ZB-5, a clean diesel fuel (5% recycled cooking oil, 95% Ultra Low Sulphur Diesel), achieving market penetration.

Founded and led Carlyon Asian Business Management, a consulting firm specializing in strategic business development and project management for diverse clients across Asia.

• Delivered over 20 strategic projects for Goldman Sachs in Asia, driving impactful outcomes and contributing to key business objectives.
• Provided expert consulting services to multiple start-up hedge funds in Asia, advising on growth strategies, operational efficiency, and market positioning.
• Co-founded EarthSafe in Hong Kong, a consulting firm dedicated to introducing new cleantech technologies to the Asian market.
• Guided Megabourse (now TradeOff) in the development of an online Financial Services Educational Game, enhancing their digital learning platform.
• Advised GPSM Freight Forwarders on productizing their internal software, 'Communicator,' for external market sale, including the integration of smart contracts.

Led HR functions across Asia for 3Com and globally for Hypertec, navigating significant organizational changes during the tech boom and bust cycle while rebuilding organizational structures.

• Managed and led HR operations for 3Com across Asia and globally for Hypertec, effectively guiding the organization through rapid growth and subsequent restructuring.
• Directed 3Com's HR strategy through the 2000 dot-com boom and bust cycle, successfully rebuilding the organization post-crash to ensure business continuity.
• Served as a board director for 3Com Asia entities in Hong Kong, Korea, China, and Malaysia, contributing to regional strategic decision-making and governance.
• Executed critical HR components of major corporate transactions, including the spinoff of Palm Computing in Asia, the sale of CommWorks to UTStarcom, and the transition to Extreme Networks.
• Led, managed, and developed the HR aspects for a 2,000-person Joint Venture with Huawei across China, Japan, and Hong Kong, fostering strong international collaboration.
• Established and managed the HR function for Hypertec, a 200-person Australian SME specializing in 3rd-party memory and PC manufacturing, implementing robust HR frameworks.

Led HR for Bovis Asia Pacific during the critical period of the construction boom's end and the Asian Currency Crisis, significantly resizing and reshaping the business.

• Led the HR function for Bovis Asia Pacific during the challenging period of the construction boom's conclusion and the Asian Currency Crisis in 1997-1998.
• Successfully resized and reshaped the business workforce and structure in direct response to rapidly changing market conditions and economic pressures.

Managed and led multiple HR teams as Head of HR for various Westpac Institutional Banking Group businesses globally, driving strategic HR initiatives and organizational development.

• Managed and led multiple HR teams across various Westpac Institutional Banking Group businesses globally, optimizing HR operations and talent management.
• Led multidisciplinary HR teams across multiple geographies (Asia, UK, US, Australia) through growth, reshaping, and recovery stages, adapting strategies to evolving business cycles.
• Transformed multiple HR functions into effective business partners, empowering them to build organizational capabilities essential for executing strategic business objectives.